The difference between CEO and COO

In a recent meeting with the CEO and COO of a lifestyle brand, I was reminded of the different hats of the CEO and COO. We were discussing the visual design of their web site.

CEO: I want it to scream passion for the lifestyle.
COO: It needs to showcase the product.

The CEO (and in this case founder) is the visionary. The person the whole team will rally behind because of his passion and excitement about the company. It’s the COO’s job to make sure that that passion and energy translate into quantifiable results. In this case, both are very good at their jobs and it’s been exciting to work with them.