In the News – 8/31/2012

Sorry I missed you last week. I was off enjoying the mountains. Other than the news of huge blisters on the back of my heels, I was not very in touch with news (yes, I’ll be ok, thank you). So we pick it back up this week by looking at the cost of users, how to make an effective landing page, and finish up with an interesting look at getting Techcrunched.

Hey, startups, users aren’t free (geekwire.com)
Dreams of easy and cheap user acquisition are dashed quickly by Sasha Pasulka. She lets us know that getting quality users has a cost and you better factor that in at the beginning or you will quickly come to the end.

Anatomy of a Successful Landing Page (onextrapixel.com)
Be clear, make it easy and actionable.

Crunching the numbers on a Techcrunching (fr.anc.is)
A sobering reminder that, even though all press is good press, press doesn’t always translate the way you want it to.