If you have 10 times as many Twitter followers than email addresses, you’re missing out on huge opportunities to interact with these people. My Twitter timeline is constantly scrolling and like everyone else, I get a fair amount of email. Unless you’re a spammer, your email will be in my inbox the next time I open […]
What do you do when you need to show someone a blog post or need to share a blog post with the press before it’s published? That’s the issue I ran into this morning for a client. A quick search led me to Dominik Schilling’s Public Post Preview plugin. I did my due diligence of reading reviews […]
Miscommunication on expectations can ruin a project faster than anything else. When a client expects you to deliver one thing and you deliver something completely different, 2 weeks later than they were expecting, it’s not pretty. So how can you ensure that you and your client are on the same page about what you’re delivering […]
As I sit and read the rough drafts, and then final drafts of the essays that will be a part of the first issue of Grounded, I’m in awe. To see so clearly into the raw hearts of people I know is such an honor and a privilege. And frankly one that I did not […]
Conversion can mean different things depending on the business goals of your web site. Whether you spent advertising dollars to get that user to your site or have invested time and resources to optimize your site for inbound traffic, you need to know what you want them to do when they get to your site. […]
So often, marketers get a group of people together around a conference table and they collectively hash out a strategy to market their product. One word.
Featuring a post about writing your own story (with adult language), and great examples of how social media can be used to create a storm of media coverage and album sales, and pitch perfect content marketing.
This week we take a moment to celebrate. Today is my birthday. In that vein, we will look to where I’m from, where I’ve been and where I’m going.
Let me start with a little back story. When I start a new WordPress theme, I use a starter theme that I have put together over the years. It has a lot of customizations and is a great place to start any new project. The base theme uses Twitter Bootstrap as the front-end framework. Twitter […]