Heather Christo has been a client for over 2 years. She is a chef, blogger, and media personality and her website is where she interacts with the large community she has built. Following a 2013 re-design, Heather wanted to update her site as she branches out into packaged foods (available at Costco), and is publishing her 2nd book in the spring of 2016.
Heather has seen her visitors go more and more mobile, so we took a mobile-first approach with the re-design. We wanted to be sure that the site worked well on mobile devices—providing visitors with rich photography of her recipes. Heather also has transitioned her recipes to focus on allergen free ingredients. To help showcase this, we created special categorization to allow visitors to easily find recipes that fit within their dietary needs. Heather feels very strongly that people with special dietary needs should not have to eat bland, boring food and we wanted reinforce that idea by showcasing the recipes in a elegant, beautiful website.
Heather wanted her Heathermade brand of packaged foods (brand development by Hornall Anderson) to be an extension of her broader site, so we incorporated some elements from the product packaging into the site design and I created the hand lettered Heather Christo logo based on the wordmark from the Heathermade brand.
Heather has a huge social media following and also wants to focus on building her internal email list. We have continued to see large amounts of email signup and active engagement with the emails she sends to her list.
I also keep an eye on the analytics for Heather’s site to ensure the visitors to her site are engaging with her content and I look for ways to help them do that even more.