Five short emails. One idea per day. By the end, you'll know exactly what you'd build and why it's worth building. No code required at any point.
Who am I?
Kendall Guillemette
Web strategy and digital marketing
I've spent 25 years working in digital strategy, most recently leading web experience for Tableau (Salesforce), where my team generated $6.9M in incremental pipeline through conversion work.
What happens over 5 days
This isn't a course. It's not a bootcamp. It's five emails, each with one idea and one 10-minute exercise. The focus is on the part most people skip: figuring out what to actually build.
Why "I can't code" is no longer the wall it used to be, and what actually is.
The difference between prompting a chatbot and shipping a tool, and why it matters.
A simple framework for finding what's worth building. Four categories. One question.
Three filters for choosing the right thing to build first. Build for yourself first.
You'll have a project brief. We'll talk about what to do with it.
Who this is for
You've watched people ship things with AI and wondered if that's available to you
You have an idea, or several, and no clear path to building any of them
You're a marketer, founder, operator, or curious person who wants to make things
You don't have a technical background and you're not trying to get one
This is not for you if you're already writing code or running build sessions. You're past this.
Free. No code required.
Enter your name and email and the first lesson arrives immediately.