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Blog
I've been at this a long time. Some of these posts are old. Am I proud of all of it? No. But it's documentation of what I learned, as I learned it.
Mar 18, 2026
ICE Scoring for Website Experiments: A Practical Guide
You have 15 test ideas and time for 2. ICE scoring tells you which ones to run. Here's how to apply it to website experimentation without overcomplicating it.
Read post →Mar 17, 2026
B2B Contact Page Optimization: What Actually Works
Most B2B contact pages fail at their one job. Here's what a 61% lift in form conversions taught me about what actually moves the needle.
Read post →Mar 17, 2026
How to Diagnose Why Your B2B Website Isn't Converting
A practical framework for diagnosing why your B2B website isn't converting, so you can find the real leak before you waste time fixing the wrong thing.
Read post →Mar 15, 2026
B2B Pricing Page Optimization: What the Data Shows
Pricing pages do not fail because buyers hate pricing. They fail because the page creates confusion, distrust, or friction right before the decision. Here's what to fix.
Read post →Mar 13, 2026
A/B Testing a B2B Contact Page: A Framework That Works
One test isn't A/B testing. Here's the iterative framework that produced a 61% lift in contact form conversions at an enterprise analytics company.
Read post →Mar 13, 2026
Demo Request Page Best Practices for B2B
The best B2B demo request pages reduce friction, build trust, and make the next step obvious. Here's what actually matters and what usually gets in the way.
Read post →Mar 12, 2026
B2B Above-the-Fold Checklist: 12 Things That Matter
You have a few seconds before a visitor decides to stay or go. This 12-point checklist covers what the fold needs to do for B2B companies and how to tell if it's working.
Read post →Jul 27, 2012
Software is handmade
Every line of code is written by a person. Software carries the style, assumptions, and fingerprint of its maker. That handmade quality is worth remembering.
Read post →Jul 27, 2012
Embrace mistakes
Hiding mistakes makes them compound. Owning up earns understanding and keeps the environment honest. Mistakes are how you grow.
Read post →Sep 25, 2008
Twitter keeps drawing me in
Skeptic, then investigator, now a near Twitter freak. The secret is following people who inspire you and getting the right tools to engage.
Read post →Jul 30, 2008
My experience as a Twitter-er
After reluctantly joining Twitter, it turned useful fast. Product updates, book recommendations, quick answers. A good tool for the right things.
Read post →May 7, 2008
What is Twitter? And why should I pay attention?
Had a Twitter account for a year, posted twice, and still not sure what it is for. Is it a useful tool, a cool toy, or just noise?
Read post →Jan 28, 2008
View my blogs on your iPhone
Blog themes built for full screens look awful on an iPhone. A WordPress plugin from ContentRobot fixes that by formatting content for mobile viewing.
Read post →Jan 21, 2008
Scrabulous told to shut it down
Hasbro and Mattel told the creators of Scrabulous to shut down their Facebook app. 550,000 daily users says that is the wrong move.
Read post →Nov 28, 2007
Practicing Productive Avoidance
When a project starts feeling like a weight, switching to something else entirely is the right move. Productive avoidance keeps momentum alive.
Read post →Oct 11, 2006
Google Docs
Google acquired Writely and turned it into Google Docs. Between that, Gmail, and Spreadsheets, desktop office apps are looking increasingly unnecessary.
Read post →Oct 11, 2006
Checking Twitter more than email and IM
On getting hooked on Twitter: real-time news, ambient awareness, and why iPhone ubiquity turned a skeptic into a daily user.
Read post →Sep 19, 2006
An Event Apart Seattle
Notes from An Event Apart Seattle 2006: Zeldman on client relationships and web writing, Meyer on CSS, Santa Maria on design, and Goto on mobile.
Read post →Mar 24, 2006
Pair Programming
A first experience with pair programming: writing tests, writing just enough code to pass them, and learning Ruby alongside someone who knows it well.
Read post →Feb 23, 2006
Changes for some notable bloggers
Jason Kottke ends his micropatron experiment, Derek Powazek leaves Technorati, Cameron Moll turns down Apple. Three people choosing their own path.
Read post →Dec 28, 2005
What is RSS and What is it for?
That little orange button subscribes you to content from your favorite sites, all in one reader. Here is what RSS is, how it works, and how to get started.
Read post →Dec 20, 2005
Carson Workshops: Eric Meyer Professional CSS XHTML Techniques
A recap of the Carson Workshops Eric Meyer CSS session: afternoon info overload, good networking, and why this kind of in-person event is worth it.
Read post →Jun 28, 2005
Google [owns the] Earth
Google keeps impressing with Google Earth, joining a lineup that already includes Google News, Gmail, Maps, and a personalized homepage.
Read post →