How to Set Client Expectations

Miscommunication on expectations can ruin a project faster than anything else. When a client expects you to deliver one thing and you deliver something completely different, 2 weeks later than they were expecting, it’s not pretty. So how can you ensure that you and your client are on the same page about what you’re delivering […]

Grounded Magazine is coming

As I sit and read the rough drafts, and then final drafts of the essays that will be a part of the first issue of Grounded, I’m in awe. To see so clearly into the raw hearts of people I know is such an honor and a privilege. And frankly one that I did not […]

What does Conversion mean for your business?

Conversion can mean different things depending on the business goals of your web site. Whether you spent advertising dollars to get that user to your site or have invested time and resources to optimize your site for inbound traffic, you need to know what you want them to do when they get to your site. […]

In the News – Oct 5, 2012

Featuring a post about writing your own story (with adult language), and great examples of how social media can be used to create a storm of media coverage and album sales, and pitch perfect content marketing.