VIGILANTEWEB

Blog · Jul 30, 2008

My experience as a Twitter-er

After reluctantly joining Twitter, it turned useful fast. Product updates, book recommendations, quick answers. A good tool for the right things.

Recently I saw a post about using Twitter as a business tool. As some of you might remember, I reluctantly entered the “Tweetosphere” a while back. It was only once I started following other people and engaging with them via Twitter that I realized the value.

People have asked for advice, tweeted about sites, events, or just generally interesting things. Of course there are other people who just tweet about drivel in their everyday lives (I fall into this category occasionally). But I have:

These aren’t all business applications for Twitter, but they have been quick and easy ways to ask questions and get responses very quickly. Because Twitter has such a robust API, there are a ton of 3rd party applications that can be used for Twitter. I have recently installed the free Twitterific iPhone application (they also have desktop apps but they cost $15) and it works great. I also use TwitBin (for Firefox only) and SocialThing!.

I still don’t think Twitter is the best thing ever, but I do think it’s a good tool to use for the right things. I agree with some of Amy’s points about how a service business can (and should) use this tool. I think that informing the world of a restaurants specials is a great application. I will actually start looking for my favorite restaurants Twitter feeds, and if I don’t find them, I might be making some new business relationships with them.

Previous: May 7, 2008

What is Twitter? And why should I pay attention?

Had a Twitter account for a year, posted twice, and still not sure what it is for. Is it a useful tool, a cool toy, or just noise?

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Next: Sep 25, 2008

Twitter keeps drawing me in

Skeptic, then investigator, now a near Twitter freak. The secret is following people who inspire you and getting the right tools to engage.

Read post →

Who is this guy?

27 years on the web. Numbers to show for it.

I led web strategy and conversion optimization for an enterprise software company. I worked across engineering, marketing, and product to ship changes that moved the business. Here's what that looked like.

61%
Contact conversion lift
$6.9M
incremental pipeline