Case Studies
Real work. Real numbers.
B2B web strategy engagements, what was broken, what changed, and what moved. Each case study covers the problem, the approach, and the outcome. No vague claims. If there's a number, it's in here.
SportStream
The second-screen bet that Facebook bought
SportStream spun out of Evri with a placeholder site and investors waiting. I built their web presence, led the partner program prototypes, and helped them prove a new fan behavior. Facebook acquired the company in December 2013.
Read case study →Enterprise analytics software company
A cluttered contact page was hiding $6.9M in pipeline
The contact page at a major enterprise analytics company had become a dumping ground. Three months of iterative A/B testing, focused on removing distractions, lifted form conversions 61% and added $6.9M in annualized pipeline.
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