Web Experience Audit
Your website is leaking pipeline.
A strategic web experience audit, delivered in 5 business days, with a prioritized roadmap of exactly what's costing you conversion and what to fix first.
You're spending on acquisition. The site is losing it.
B2B companies consistently have the same problem: paid channels are running, but the website isn't converting at the rate the spend deserves. The gap is not the ads. It's the site.
No clear diagnosis
You know something's off but can't pinpoint whether it's the value prop, the UX, the CTAs, or the load time. So nothing gets fixed confidently.
Wrong prioritization
Your team runs experiments on gut feel. Some win, most don't move the needle. There's no framework for knowing where the highest-impact changes actually are.
No bandwidth for strategy
Agencies take weeks and charge retainer fees. Freelancers lack the senior B2B context. Your team is heads-down on execution, not diagnosis.
The Deliverable
A 20–30 page strategic audit report. Not a Lighthouse printout.
Every section scores your site on a weighted rubric, shows specific examples from your pages, benchmarks you against 3 named competitors, and tells you exactly what to do about it.
Section 1
Executive Scorecard
Overall score (0-100), top 3 highest-impact opportunities, and a competitive benchmark against your 3 named competitors, scored on the same rubric.
Section 2
Conversion Flow Analysis
Homepage → CTA journey mapped and scored. Above-fold clarity, CTA placement and copy, friction points in trial/demo flow, messaging hierarchy against your ICP.
Section 3
UX & Design Quality
Visual hierarchy, mobile experience, design consistency, navigation clarity, Core Web Vitals (LCP, CLS, INP) with plain-English interpretation and page-level callouts.
Section 4
Content & Messaging
Value proposition clarity, social proof audit (testimonials, logos, case studies), SEO fundamentals, content freshness signals, and pricing page assessment.
Section 5
Prioritized Experiment Roadmap
10–15 ranked A/B test hypotheses, each ICE scored (Impact, Confidence, Effort) and split into Quick Wins (30 days) and Strategic Bets (60–90 days). Estimated pipeline impact per test based on your traffic data.
The Process
Purchase today. Report in 5 business days.
Purchase & complete intake
After checkout, you'll receive a short intake form. Provide your site URL, 3 competitors, primary conversion goal, and a few other details. Takes about 10 minutes.
Full audit runs
Your site is crawled, performance is measured, competitors are benchmarked, and a structured analysis is synthesized across all five report sections over 5 business days.
Receive your report
A 20-30 page branded PDF arrives in your inbox. Senior review is applied before delivery. This is a strategic document, not an automated export.
Pricing
- ✓ 20–30 page strategic audit PDF
- ✓ All 5 report sections
- ✓ Competitor benchmark (3 sites)
- ✓ 10–15 ICE-scored experiment hypotheses
- ✓ Quick wins + 90-day strategic roadmap
- ✓ Senior review before delivery
Questions? Get in touch
FAQ
Common questions
Is this just an automated report?
No. The analysis is grounded in 10+ years of B2B web strategy experience including measurable conversion results at Tableau (Salesforce). Every report goes through senior review before delivery. The goal is a document you'd trust enough to act on, not an export you'd ignore.
Who is this for?
Series A–C B2B SaaS companies running paid acquisition with a defined trial or demo CTA. Ideal buyer is a VP Marketing, Head of Growth, or CMO who needs a credible diagnosis before making big site changes or scaling spend.
What do I need to provide?
Your site URL, 3 competitor URLs, primary conversion goal (trial, demo, or contact), rough monthly traffic, and your ideal customer profile. The intake form takes about 10 minutes to complete after purchase.
How is this different from hiring a freelancer or agency?
Speed and certainty. An agency audit takes weeks and costs $5,000-$15,000+. A freelancer often lacks senior B2B SaaS context. This delivers a fixed-scope, fixed-price, senior-reviewed document in 5 days, with documented proof points behind the methodology.
What's your satisfaction guarantee?
If the delivered report doesn't meet the scope described on this page, I'll revise the affected sections or offer a partial refund at my discretion. I won't ship a report I wouldn't put my name on.
Stop guessing. Start fixing.
One audit. One clear diagnosis. A ranked list of exactly what to do next.
Get Your Web Experience Audit - $3,500 →