Web Experience Audit
You're paying for traffic your website can't close.
A 5-day web experience audit of exactly what's costing you conversion, and a ranked list of what to fix first. $3,500 flat. No retainer, no discovery call, no proposal process.
You're spending on acquisition. The site is losing it.
B2B companies consistently have the same problem: paid channels are running, but the website isn't converting at the rate the spend deserves. The gap is not the ads. It's the site.
No clear diagnosis
You know something's off but can't pinpoint whether it's the value prop, the UX, the CTAs, or the load time. So nothing gets fixed confidently.
Wrong prioritization
Your team runs experiments on gut feel. Some win, most don't move the needle. There's no framework for knowing where the highest-impact changes actually are.
No bandwidth for strategy
Agencies take weeks and charge retainer fees. Freelancers lack the senior B2B context. Your team is heads-down on execution, not diagnosis.
Stop guessing. Start fixing.
One audit. One clear diagnosis. A ranked list of exactly what to do next, delivered in 5 business days.
Tableau (Salesforce)
A cluttered contact page was hiding $6.9M in pipeline
The contact page on tableau.com had become a dumping ground. Three months of iterative A/B testing, focused on removing distractions, lifted form conversions 61% and added $6.9M in annualized pipeline.
Read the case study →Also
I coach tech professionals who are stuck.
Separate from the consulting work: one-on-one career coaching for engineers, product managers, and engineering leaders working through a transition or a decision that isn't getting clearer on its own. Starts with a free 15-minute call.
About the coaching →I've been building for the web for 25+ years.
I've led digital strategy for public software companies and agencies, most recently as Director of Digital Strategy for Tableau at Salesforce, where I owned tableau.com and the pipeline it produced.
Agencies of all stripes have brought me in to supplement their team or to provide specific expertise. I've also built long-lasting relationships with clients as their businesses have grown and transitioned.
Outside of work
I also host podcasts.
So Many Questions...
Conversations with people in the realms of art, design, entertainment, sports, and tech. Reach out if you have suggestions for future guests.
Listen now →Stolen Signs
Conversations about statistics, analytics, and player development in baseball. Hosted at Baseball Prospectus.
Listen now →